Dariush Zand, CEO of Ovivo Mobile said that they can use mobile advertising revenue to offer competitive prices to the customers. He describes this as a compelling value proposition. Through music events, 2012 Olympics and Fresher Weeks at Universities, the company tries to market the offerings to the students. Customers could encourage friends and family to sign up for the service in return for several competitions, free usage, free and cut price phone deals.
By agreeing to receive like-minded advertisements Ovivo Mobile customers can take advantage of free service. To provide better experience customers will not be tied to long-term contracts or monthly commitments. Tight control of the quantity and duration of the advertisements will help customers enjoy better experience. The move made by Ovivo Mobile will reduce the gap between advertisers and consumers.
